In recognition of major investments and improvements in the channel over the past year.
Canalys, a leading global technology market analyst firm , recognised Trend Micro’s significant investments in its channel programme over the last year, particularly highlighting its partner portal improvements that include significant investments in deal registration, sales kits, promotions and training. The latest Canalys matrix sees Trend Micro move up from a ‘growers’ to ‘champions’ position in 2020, with its highest-rated benchmark metrics in product availability and supply (79.3%) and ease of doing business (75.4%)
In particular, the improvements made to the partner portal in the areas of deal registration, sales kit, promotion and training were highlighted. In addition, a significant note was dedicated to the centralized license management platform of the program dedicated to Managed Service Providers and the offer of a Socaas to automate threat analysis between different customers and products. Finally, Canalys also stressed alignment with the AWS CPPO program.
"Trend Micro has always been focused on the channel and we are proud to have been named “champions” by Canalys" - said Gastone Nencini, Italian Country Manager - "This is a precious acknowledgment of our hard work of all our teams around the world. But we will not stop there: we are going to continue to give new life to our program dedicated to partners, through the launch of platforms and services that will create additional opportunities for growth".